Basics of Solo Ads

Using solo ads is a great way to market your business using a small scale method.  Solo ads are basically ads that attract people to join your mailing list.  Email marketing is a very effective method since it is advertising with a personal touch.  Most online advertising methods today involve less personal marketing.  Examples of these are banners and search engine optimization.  An email list, however, is more personal.  This is because ads are sent out via individual email.  This can be a very effective method because with a marketing list, you can reach out to individual people.  You leave a firmer impression on your market because it seems like you get in touch with them on a more personal note.

A drawback, however, of solo advertising is the fact that not all people respond to email based marketing.  Since many people are wary of spammers, they tend to ignore marketing emails.  They do this for their system’s own safety.  Since there is a stigma on email based scamming, people try to avoid all types of unknown emails.  This is bad because people end up deleting your marketing email even before they get to read it.  This is the most significant drawback of using solo ads.

When using solo advertising, it is advisable that you have your own website as well.  In email marketing, you are supposed to direct people to your main marketing page with the use of links.  Having a main website will also ensure you a market, even if your ezine ads don’t work the way you want them to.  To avoid being deleted off the bat, make sure you make your ad is organized; outline it in such a way that your ad doesn’t look like a scam to others.  Make an effort to look professional.

Email marketing is one of the most effective ways to doing online advertising.  If you execute your plan well, you can be well on your way to great success in your online business ventures.  Prepare well for your ezine ads and you can have a good email list in no time.

16 thoughts on “Basics of Solo Ads”

  1. Yes, I’m interested in solo ads, but I just don’t understand why there is no communication link from the seller to the buyer. I purchased today and lost my link because it wasn’t in email but came through the purchase link and I lost it before I could complete it. Now I have no way to refresh or pull it back up, what can I do to get my James T. Martin (Big Brother) email form back up?

  2. Thank you very much for the information. I just opened the site and have to get the word out and get a few visitors. The solo ads have been recommended to me as a very good way to advertise.

  3. Hi Reed,

    I have to agree, that to build your list from scratch, two or three solo ads are absolutely imperative.

    Then, when your list of subscribers reaches above 300, you could try adswaps, another good way of builidng a list fast.

    Take Care,

    Paul Power.

  4. I’m a member of a solo ad program by one of the best in Internet Marketing. They call him the King .. lol
    If you’re interested in some good ideas and places for solo ads contact me via my blog.


  5. I love solo ads and have recently had tremendous success with them. My only regret is that I would have started using them sooner!
    Many internet marketers are experts in list building. Solo ads are a way for other marketers to take advantage of that and help build their own.
    I haven’t had the same success with Ezines as I’ve had with solo ads.
    I’d love to have your input on that Reed. Thanks for the great information.

    1. @Susanna, almost all of my ad buying has been from solo ads. I do plan on testing out a bunch of ezines soon as well.

Leave a Reply

Your email address will not be published. Required fields are marked *