Using solo ads is a great way to market your business using a small scale method. Solo ads are basically ads that attract people to join your mailing list. Email marketing is a very effective method since it is advertising with a personal touch. Most online advertising methods today involve less personal marketing. Examples of these are banners and search engine optimization. An email list, however, is more personal. This is because ads are sent out via individual email. This can be a very effective method because with a marketing list, you can reach out to individual people. You leave a firmer impression on your market because it seems like you get in touch with them on a more personal note.
A drawback, however, of solo advertising is the fact that not all people respond to email based marketing. Since many people are wary of spammers, they tend to ignore marketing emails. They do this for their system’s own safety. Since there is a stigma on email based scamming, people try to avoid all types of unknown emails. This is bad because people end up deleting your marketing email even before they get to read it. This is the most significant drawback of using solo ads.
When using solo advertising, it is advisable that you have your own website as well. In email marketing, you are supposed to direct people to your main marketing page with the use of links. Having a main website will also ensure you a market, even if your ezine ads don’t work the way you want them to. To avoid being deleted off the bat, make sure you make your ad is organized; outline it in such a way that your ad doesn’t look like a scam to others. Make an effort to look professional.
Email marketing is one of the most effective ways to doing online advertising. If you execute your plan well, you can be well on your way to great success in your online business ventures. Prepare well for your ezine ads and you can have a good email list in no time.