Ezines are online newsletters sent by various online businesses to keep in touch with their old and prospective clients. Marketing using ezines is very effective. However, making ezines take a lot of time. First, you have to write content that is interesting. And of course, you have to invest on a good mailing list. Of the two, the latter takes the most time and effort. Not all people have the time to build up their own mailing list. However, these days, if wanted to promote your business via email marketing, you don’t really have to have your own ezine. All you have to do is buy ezine ads. Ezine ads are basically ad space that can be bought from companies that send out ezines themselves. You can buy a whole page worth of ad space. This means each time the company sends out a newsletter, your ad will be included. These are similar to magazine and newspaper ads.
If you are already sending out ezines for your company and have a good mailing list established, what you could do is sell ad space. All you have to do is market your space to others who don’t have time to establish their own mailing list. If you don’t have a mailing list yet but want to advertise immediately, you can buy ad space from a company that sells ad space. As an ezine ad space seller, you really don’t have to do anything except paste the ads onto your newsletter. You will get paid up front, without commissions, so it is best to sell as much ad space as possible. As an ezine ad space buyer, you have the responsibility to make the ad yourself. You have to write and organize it properly. Basically, the job of the ad seller is to have people read the ads. The job of the ad buyer is to seal the deal.
You have to be smart when it comes to ezine ads. There are many things to consider when marketing with email newsletters. Be sure to take all of these into consideration to succeed.