Pros and Cons of Opt-In Email Advertising

Have you ever considered promoting your online business through digital marketing?  If you have, then you should go for it.  You should know that no online-based business can be successful without proper online marketing.  If your business is based online, you should make an effort to promote yourself.  There are actually many ways to go about.  One of the most effective has to be email marketing.  However, not all people have the time and skill to make their own newsletter and to establish and mailing list.  If this is your situation, you don’t have to worry.  You can still promote via email by signing up for opt in email advertisingOpt in email advertising is also called email advertising.  With email ads, you basically buy ad space from an online newsletter.  Ideally, you get a whole page for your ads.  What happens is each time the newsletter gets sent out, you ad is available for viewing by the market.

There are many pros and cons in doing email advertising.  You see, it can be really effective because you get to reach out to our prospective customer at a more personal level.  Also, you get to save money.  You don’t have to pay to out a commission for you ad space.  Instead, you pay for a fix rate.  This allows you to earn more money.  All you have to do is earn more that amount your pay for the ads.  These benefits are standard with all good email ads.  However, there are also drawbacks and risks.  The biggest risk has to be being categorized as spam.  With the rise of junk mail over the years, people have developed an aversion for unknown emails.  Some people just delete random and unknown emails from their inboxes for fear for malware.  When this happens, your investment is wasted since your ads aren’t even viewed.

To make opt in email advertising succeed for you, you have to be smart when choosing the newsletter you promote in.  Only get ad space from renowned, popular and reliable ezines; ones that you know have a good market already.

2 thoughts on “Pros and Cons of Opt-In Email Advertising”

Leave a Reply

Your email address will not be published. Required fields are marked *